Swiss Alps Calling
One sheet vintage
"Swiss Alps Calling" travel poster, originally designed by the Swiss graphic artist Hans Aeschbach. The poster was created for the Swiss National Tourist Office and first used as a magazine cover in 1936, with this widely known version dated to around 1951.
Poster Details
Artist: Hans Aeschbach (1911-1999)
Year: Circa 1951
Publisher: Swiss National Tourist Office, Zurich
Slogan: "Every step is health, fun and frolic"
Quote Attribution: The slogan is a quote from the British mountaineer and author Albert F. Mummery (A.F. Mummery).
Design and Context
The poster uses a modernist photomontage style to promote Switzerland as a mountain travel destination. The foreground features a large image of a mountaineer, while a smaller team of three climbers is visible roped together on the glacier below, highlighting the spirit of mountain adventure and implicitly the need for professional guides
"Swiss Alps Calling" travel poster, originally designed by the Swiss graphic artist Hans Aeschbach. The poster was created for the Swiss National Tourist Office and first used as a magazine cover in 1936, with this widely known version dated to around 1951.
Poster Details
Artist: Hans Aeschbach (1911-1999)
Year: Circa 1951
Publisher: Swiss National Tourist Office, Zurich
Slogan: "Every step is health, fun and frolic"
Quote Attribution: The slogan is a quote from the British mountaineer and author Albert F. Mummery (A.F. Mummery).
Design and Context
The poster uses a modernist photomontage style to promote Switzerland as a mountain travel destination. The foreground features a large image of a mountaineer, while a smaller team of three climbers is visible roped together on the glacier below, highlighting the spirit of mountain adventure and implicitly the need for professional guides
After
Mounted
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