Arriba Espana
Spanish Civil War propaganda poster for the Nationalist faction and the Falange party. The poster features a strong, heroic figure holding a flag with the Falange's "yoke and arrows" symbol, and the text below reads "Arriba España" (meaning "Up Spain!" or "Spain Arise!").
Poster Details
Political Alignment: The poster was produced by the Falange Española, the Spanish fascist party that was central to the Nationalist cause led by General Francisco Franco.
Motto Meaning: While the phrase was coined earlier, the Francoist regime adopted it as its official motto. The "Arriba" (Up) refers to the active, patriotic spirit to improve and elevate the nation to a past "greatness," differentiating it from the more general "Viva España" (Long Live Spain).
Symbolism: The "yoke and arrows" symbol (visible on the flag and in the upper right of the poster) was originally a badge of the Catholic Monarchs Ferdinand and Isabella, representing a united and strong Spain. The Falange appropriated this symbol to promote national unity and their own ideology.
Historical Context: This type of poster was widely circulated between 1936 and 1939 by the Jefatura Nacional de Prensa y Propaganda (National Press and Propaganda Office) to rally support for the Nationalist side during the brutal conflict.
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